Insights

Keep Bots Out of Your Prebid Auctions: IVT Filtering for Header Bidding

Invalid traffic quietly drains publisher CPMs and bidder trust. Learn how the BiddingStack IVT filter, powered by Transfon Security, keeps bots and automation out of Prebid auctions so demand partners only bid on real people.

How to Clean Bot Traffic in GA4

GA4 only filters declared IAB bots. Learn which bot traffic still lands in your reports, why cleaning it protects both your insights and your ad campaigns, how to filter it with GA4 data filters or Transfon Security, and what not to do.

Introducing PubPerf MCP: Query Your Analytics with AI

PubPerf MCP lets publishers query Core Web Vitals, Prebid analytics, ad revenue, and content performance by simply asking AI assistants like Claude and ChatGPT.

How to Protect Your Website in the AI Age: The Rising Threat of AI Spiders & Bots

AI spiders are scraping your content, inflating server costs, and burning ad budgets. Learn how Transfon Security provides full-stack bot management to protect your website in the AI age.

Introducing GenDiscover: AI Chat, Search & Discover Agents for Publishers

GenDiscover embeds AI Chat, AI Search, and AI Discover agents on publisher websites — readers engage 3x more and publishers unlock new revenue with conversational ads and LLM ads that outperform banners.

The Publisher's AI Survival Playbook

A practical playbook for publishers to protect revenue, build direct audiences, and thrive as AI reshapes content discovery and monetization.