Insights

First Party Data, Data Privacy and Consent Management

Data is the oil of mass personalization and targeted marketing.

Buyer's Guide of IAB TCF 2.0 CMP for Publishers and Ad Network

How to choose IAB TCF 2.0 CMP for Ad Manager, Adsense, Prebid

Modern Infrastructure for Digital Publishers 2019/2020

Think about the important factors for digital publishers as of 2019/2020: SEO, Audience Growth, Audience Re-Engaging, Managing website speed, Diversifying Revenue, Ad Operation.

Ads.txt manager for adops and publishers

Ads.txt (Authorized Digital Sellers) is a solution protecting ad buyers from ad fraud by IAB (Interactive Advertising Bureau)