GPP National v2 for Publishers: Simplifying U.S. Privacy Compliance with Google Ads
UniConsent Team
1 min read
GPP National v2 for Publishers: Simplifying U.S. Privacy Compliance with Google Ads
In September 2025, Google announced support for GPP National v2 across its advertising platforms, including Google Ad Manager and AdSense. At the same time, v1 signals continue to be accepted. This dual support provides publishers and CMPs with a smooth transition to the updated privacy standards.
This update marks a significant step in U.S. digital privacy. For publishers, advertisers, and Consent Management Platforms (CMPs), it simplifies consent management while ensuring ad operations remain uninterrupted.
What Is GPP National v2
The Global Privacy Platform (GPP), developed by IAB Tech Lab, is a framework designed to standardize how consent signals are transmitted across websites, apps, and ad systems.
Transformation Strategies for Publishers and Marketers
Data Privacy and Security, Performance and User Experience, Regulation Compliance, User and Revenue Growth